Module - Giving Evidence

In this module, we examine the power of reference stories and the best way of telling them.  Some people are good story tellers and others are not.

This module is broken down into three lessons: Claims, Evidence and Needs, Telling Stories and The Formula

Objective

•  Call on Senior People
•  Use Needs and Evidence to close a sale
•  Identify a Claim vs. Evidence
•  Use the formula to use evidence effectively

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