Selling Professional Services

Duration: 3 days

Designed for: Salespeople and consultants who sell professional services

Notes:
1. These people sell their own time and that of their colleagues.
2. There is nothing to demonstrate.
3. Professional Services are bought at a more senior level in an organisation.

Content:  

  • How to gain access to senior people from cold  
  • How to gain access to senior people from a lower level contact
  • How to create interest using application replication or thought provoking talking points (TPTP)
  • How to gain a hunting licence to develop the need further
  • How to use references stories and case histories to show that the job can be done  
  • How to move the customer to the point where they decide to make a decision 
  • How to persuade the customer to allocate budgets and set a firm timetable
  • How to present your prices to make yourself easy to do business with
  • How to gain follow on business

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