Major Account Penetration

Duration: 3 days

Designed for: New business salespeople breaking into new accounts

Content:  

  • How to target which accounts to approach  
  • How to gain access to senior people, dealing with the telephone and with PAs  
  • How to develop a scouting plan to broaden the contact  
  • How to gain and implement a hunting licence  
  • How to get, not the first meeting, but the second meeting  
  • How to use reference stories to excite the prospect  
  • How handle the initial meetings to build up and create opportunities within an account  
  • What to do when there are no immediate opportunities, but will be opportunities in the future 

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