For individuals, the Diploma will help develop a better understanding of the business and sales environment in which they operate. In addition delegates will be able to:
- Explore all the different sales environments including product sales, service sales, selling to Government and selling to commercial organisations
- Manage different types of sales to successful conclusions, from the more straightforward to complex, strategic level campaigns
- Develop and implement key account management strategies to maximise revenue opportunities
- Utilise the planning, verbal and business skills and competencies required for strategic sales and key account management
- Understand and use different selling models and adopt the appropriate selling styles for those models
- Transfer the skills into any business environment
In summary, delegates will be able to win more sales!
Organisations will see immediate results. This is because individuals will complete a work based assignment relevant to their organisation as part of each of the four units. Immediate business value will therefore be delivered.
On-going benefits include:
- Increased sales and profits, through:
- Improved competitive edge
- Improved client loyalty
- More profitable account development
- More sales opportunities
- Improved sales processes which are:
- More productive
- More effective
- Less wasteful of sales resources
- Lower cost
- Ability to attract, retain and grow professional sales people and managers, delivering:
- Higher skills
- Improved sales performance
- Higher sales force satisfaction and morale
- Lower attrition