Programme - Professional Selling Skills Foundation Programme

This core programme trains participants in the skills needed to handle major sales meetings.
It uses six of the modules

  • Selling Styles
  • Need Creation
  • Listening
  • Giving Evidence
  • Qualification
  • Sales Meeting Objectives
These six modules build up into the Four Point Meeting Model.  When we are in a sales meeting, there are four things we have to do.
  • Find out their needs, both business and personal
  • Show how we can help
  • Structure the requirement into a commercial proposition
  • Gain commitment to the next steps in the process
The programme explores how to have an intelligent but persuasive meeting with senior executives.

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Professional Selling Skills Foundation Programme
Cost: £229.00 (+ VAT)

This programme contains the following modules

Selling Styles

Selling Styles

Sometimes we are just responding to customer needs. Other times we are developing those needs. How do we do it? This diagnostic tool identifies four different selling processes which lie at the heart of the Advance offering. It highlights the current selling model of an organisation and its ideal selling. It allows our customers to understand the weaknesses of their current sales processes and to define the ideal. The first two arise when the prospect is absolutely clear about what to buy. All the prospect wants is the best supplier. It is the typical request for proposal. If we have a standard offering to meet this need then we are in the traditional Price/Criteria sale. It is a commodity sale.

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Sales Meeting Objectives

Sales Meeting Objectives

We can only measure our likelihood of success in a sale by the level of commitment we get from the prospect.

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Need Creation

Need Creation

Prospects buy because they have a need. We can influence and develop need in the prospect both for our product and for our uniqueness.

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Listening

Listening

There are Business Needs and there are Personal Needs. Personal Needs are the more important. They are discovered by attentive Listening, tuning into emotion.

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Giving Evidence

Giving Evidence

Reference examples highlight the sales message in a succinct and interesting way. There are good ways and bad ways of telling a story.

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Qualification

Qualification

The biggest waste of time is the sale you lose. Qualification is the tool for identifying and dealing with Potential Showstoppers.

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