Sometimes we are just responding to customer needs. Other times we are developing those needs. How do we do it?
This diagnostic tool identifies four different selling processes which lie at the heart of the Advance offering. It highlights the current selling model of an organisation and its ideal selling. It allows our customers to understand the weaknesses of their current sales processes and to define the ideal.
The first two arise when the prospect is absolutely clear about what to buy. All the prospect wants is the best supplier. It is the typical request for proposal. If we have a standard offering to meet this need then we are in the traditional Price/Criteria sale. It is a commodity sale.
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